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Cat Meffan

The CC Effect: Technical Sportswear Gets LUXE on Kickstarter

Back in July I wrote a post about my lovely friend Charli Cohen, who had just launched her super cool VIS collection. Fast forward to last week and Charli has her sights set on a new and very exciting challenge and it all lies in the hands of us, the general public. I urge those of you who are passionate about fitness, fashion and new emerging talent to continue reading and see how you can get your hands on your very own piece of Charli Cohen luxury sportswear.

Here’s how you can get involved…

THE WHO: A new, luxe, fashion-forward sportswear label from young British designer Charli Cohen.

THE WHAT: Premium, UK-made, technical sportswear that bridges the gap between high-performance function and high-end fashion.

THE GOAL: 
To launch a pop-up shop in Central London to take the Charli Cohen debut collection to market. Charli wants to offer customers a fun and personal shopping experience and to have the valuable physical platform to showcase her collection to press, buyers and investors.

HOW IT WORKS: 
The CC Effect Kickstarter will run for 30 days (As of October 29th). Here you can shop the full limited edition Charli Cohen range, special Kickstarter exclusives, VIP event tickets and creative Christmas gifts. Every single purchase goes towards raising the 30k target for The CC Effect Pop-up Shop to go ahead.

WHAT QUALIFIES CHARLI: 
Charli is trained as both a fashion designer and a personal trainer. She launched her first fashion business at the age of 15 and her personal training consultancy aged 18. Now 23, Charli has a strong grounding in design, manufacture, marketing and running her own business.

THE URGENT BIT: If Charli DOESN’T reach the 30K target during the 30 days, all backers will have their pledges returned to them and the project will be unable to go ahead.
 If she DOES reach 30K, we will all receive our chosen rewards and The CC Effect project will go ahead as she is hoping and dreaming!

OVER TO US: Visit http://www.kickstarter.com/projects/charlicohen/the-cc-effect-technical-sportswear-gets-luxe, have a listen to what Charli has to say in her video and take a look at the pledge options. They start at as little as £5 and I assure you that every little helps.

If you haven’t already, check out some of the collection below and be prepared to want it all in your wardrobe. Workout, night out or a Sunday around the house, I fully intend on my laser leggings becoming a firm favourite for all of these options!

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I’m lucky to know such a dedicated and passionate girl and someone who really deserves this opportunity to take her collection to market.

Head over to The CC Effect now. x