Cat Meffan

Imperfect Matter x adidas AW15 Campaign

A little while ago I worked with adidas on a video shoot for the summer series #workit campaign, along with a lookbook photoshoot for the adidas AW15 collection. I feel so honoured to have been chosen to be a part of this alongside presenter, blogger and all-round babe, AJ Odudu and lifestyle blogger Em Sheldon. Having grown up wearing track pants with three stripes and poppers down the side, you can imagine how excited I was to work with adidas!

If you follow @adidasuk on social media, you might have already spotted blonde bombshell, Em, doing her awesome exercises, which are part of her six week #workit bespoke training workout. AJ will be taking over the social media pages very soon and then I’ll be hitting your mobile and computer screens with adidas in August. Make sure you’re following me on Twitter and Instagram to find out when my exercises are going live. Oh and get ready to sweat, I’ve got some beastly moves coming your way! 😉

We took part in this photoshoot for adidas to show off items from the current and up-coming collections and I’m excited to finally share the photos with you all! I’d love to hear what you think and which pieces you like most.

adidas aw15 cat meffan

I had no idea that doing yoga in a one-piece would feel so good. Long gone are the days of my top falling over my face in downward-facing dog!


I love the traditional three stripe set I’m wearing in the photo above. You can’t beat a bit of chic monochrome in the gym.

Here are some of the shots from behind the scenes. I loved what the ladies did with my face… managing to hide my dark circles and give me a bit of a glow. If only they could be with me every day!

adidas aw15 cat meffan


adidas aw15 cat meffan

Doing my yoga thaaaaang!

adidas aw15 cat meffan

If you fancy getting involved and want access to the free workouts head to Facebook and like the adidas Women page. The adidas #workit campaign has been design to inspire and motivate us ladies to mix up our workouts with fun, dynamic and explosive exercises… and if that scares you, don’t worry, there are a few sitting down exercises too! 😉

The brand new adidas AW15 women’s training collection is available here.

Oh and don’t forget to check out these awesome ladies too: @AJOdudu & @emshelx on Instagram.

Much three stripe love! Cat x